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Overview

Description

First Direct is a telephone and internet-based retail bank operating as a division of HSBC UK Bank plc, primarily serving customers in the UK.

General Info

Address
1 Centenary Square, Birmingham, B1 1HQ, United Kingdom
Phone number
Identification number
09928412
CEO
Chris Pitt
COB
Chris Pitt
Email
24hours@firstdirect.com
Full name
HSBC UK Bank plc
Name
First Direct
Social Media
SWIFT code
HBUKGB4BXXX
Year of foundation
1989

Overview

Features
Overdrafts, International Transfers, ATM support
Supported languages
English
Mobile App
Web, Android, iOS
Commissions
Low
Products
Time Deposits, Loans - Mortgage loans, Loans - Consumer loans
Crypto-Friendly

Risk Acceptance Level
Low risk
AML Tolerance
Low
Account Currency
GBP
International Transfers
CHAPS Transfers, SWIFT, SEPA, Faster Payments
Card Networks / Card Schemes
Visa, Mastercard
Company Type
Digital Bank, Bank
Customer Segment
Individuals
Business focus
Lending, Digital Banking
Country of registration
United Kingdom
Regulators
PRA, FCA
Authorities
FCA
License type
Retail and Commercial Banks

Area served

Europe
United Kingdom

Pros & Cons

Pros

  • Remote Account Opening. Ability to open an account entirely online (including video verification) without visiting a branch. Crucial for non-residents

  • Fast International Transfers. Fast processing of international transfers (SWIFT, SEPA, etc.) with minimal delays

  • Extensive ATM Network. Large network of in-network or partner ATMs with free cash withdrawals

  • Zero Account Maintenance Fees. No monthly account maintenance fees (with no hidden conditions)

  • High Savings APY. High interest rates on savings accounts and deposits

Cons

  • High Card Issuance/Delivery Fees. Expensive fees for physical card issuance or delivery (especially international)

  • No Remote Onboarding. Inability to open an account remotely, requiring mandatory personal presence at a bank branch

  • Hidden Fees & Commissions. Presence of non-obvious fees (for bank statements, account inactivity, SMS alerts, etc.)

  • Slow Customer Support Response. Slow customer support service, long response times in chats, or extended waiting times on the line

  • Strict Account Minimums. Requirement to maintain a high minimum account balance to avoid penalties or fees

  • High Out-of-Network Fees. High fees for cash withdrawals at out-of-network ATMs or abroad